Strategic Marketing & Design Development

Analyzing the strategic situation for discovering opportunities and envisioning the direction with the related projects has a process different from that of development where ideas are realized through a more iterative process. Nonetheless the world is often so dynamic that aspects from each process find relevance in the other. Therefore, with competences in both, holistic and coherent value creation is enabled.
Considering the
history of the brand and its continuation in the new concepts, can therefore also guide the narrative and marketing communication.

Below each process is shown with the related competence areas.

Strategic Marketing Process

Insights > Outlook > Direction > Plan > Realization

Research & Analysis

  • Internal Data and Information

  • Macro and Industry Insights

  • Stakeholder Interviews

Synthesis & Direction

  • Ideation from SWOT

  • Scenarios

  • Prioritization

Brand & Branding

  • Core Brand Identity and Logo

  • Taglines and Content Ideas

  • AI generated Visuals

Design and Communication Development Process

Briefing > Solution > Iterations > Delivery > Additions

Shapes & Colors

  • Expressive Shapes

  • Color Combinations

  • Layouting and Styling

Functions, Materials & Production

  • Functional Ideas

  • Aesthetic Material Selection

  • Engineering Challenges

Communication & Symbolism

  • Argumentation

  • Wording

  • Signage