Marketing & Design Development

Analyzing the strategic situation for discovering opportunities and envisioning the direction with the related projects has a process different from that of development where ideas are realized through a more iterative process. Nonetheless the world is often so dynamic that aspects from each process find relevance in the other. Therefore, with competences in both holistic and coherent value creation is enabled.

Below each process is shown with the related competence areas.

Marketing

Insights > Outlook > Direction > Plan > Realization

Research & Analysis

WIP

Synthesis & Direction

WIP

Brand & Branding

WIP

Development

Briefing > Solution > Iterations > Delivery > Additions

Shapes & Colors

WIP

Functions, Materials & Production

WIP

Communication & Symbolism

WIP