Marketing & Design Development
Analyzing the strategic situation for discovering opportunities and envisioning the direction with the related projects has a process different from that of development where ideas are realized through a more iterative process. Nonetheless the world is often so dynamic that aspects from each process find relevance in the other. Therefore, with competences in both holistic and coherent value creation is enabled.
Below each process is shown with the related competence areas.
Marketing
Insights > Outlook > Direction > Plan > Realization
Research & Analysis
WIP
Synthesis & Direction
WIP
Brand & Branding
WIP
Development
Briefing > Solution > Iterations > Delivery > Additions
Shapes & Colors
WIP
Functions, Materials & Production
WIP
Communication & Symbolism
WIP