Strategic Marketing & Design Development
Analyzing the strategic situation for discovering opportunities and envisioning the direction with the related projects has a process different from that of development where ideas are realized through a more iterative process. Nonetheless the world is often so dynamic that aspects from each process find relevance in the other. Therefore, with competences in both, holistic and coherent value creation is enabled.
Considering the history of the brand and its continuation in the new concepts, can therefore also guide the narrative and marketing communication.
Below each process is shown with the related competence areas.
Strategic Marketing Process
Insights > Outlook > Direction > Plan > Realization
Research & Analysis
Internal Data and Information
Macro and Industry Insights
Stakeholder Interviews
Synthesis & Direction
Ideation from SWOT
Scenarios
Prioritization
Brand & Branding
Core Brand Identity and Logo
Taglines and Content Ideas
AI generated Visuals
Design and Communication Development Process
Briefing > Solution > Iterations > Delivery > Additions
Shapes & Colors
Expressive Shapes
Color Combinations
Layouting and Styling
Functions, Materials & Production
Functional Ideas
Aesthetic Material Selection
Engineering Challenges
Communication & Symbolism
Argumentation
Wording
Signage